Blog
The idea validation journey
Essays on the part of building that happens before the first commit: deciding whether the idea deserves to exist, testing it honestly, and knowing when to stop. Written for builders who can ship anything — and want to ship the right thing.
The validation gap: why builders ship the wrong thing
You can build anything — that's exactly why you keep building the wrong things. On the missing step between having an idea and knowing it's worth your next six weeks.
How to validate an idea before you build it
A practical, founder-style walkthrough: say the idea plainly, name who it's for, find the riskiest assumption, and run the cheapest test that could kill it — before you open the editor.
Killing ideas early is a builder's superpower
Every builder has a graveyard of side projects. The ones that hurt aren't the ideas that died — they're the ones that died late. Why a fast, honest "no" is the cheapest failure of your career.
Prefer to see the journey instead of reading about it?
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